Herren Project’s New Limited Release Shop
The Limited Release Shop is your destination for exclusive, limited-edition gear available only in small batches. Each design is released for a short time and never restocked, making every item a unique piece of Herren Project history. From time to time, we’ll launch new collections to celebrate our mission and inspire our community. A portion of every purchase directly supports Herren Project’s work to help individuals and families live healthier, more connected lives free from the effects of addiction. Don’t miss your chance to own something special while making a meaningful impact.
Anchored in Hope
Available July 16, 2025 – August 3, 2025
Herren Project is partnering with Bonfire to launch limited-edition “Anchored in Hope” Herren Project gear. This exclusive design is available in a t-shirt, crew neck sweatshirt, and hoodie and will be available from July 16, 2025, through August 3rd. A percentage of each order will go to support Herren Project’s recovery and prevention programs. Each percentage varies depending on the order you place.
The shirt features “Liam’s Anchor,” an anchor with the hooks in the shape of Cape Cod, designed by Liam Cunningham. In 2014, Liam and his friend, Mark, started a small apparel company, using this anchor as their logo on their merchandise. Liam’s dream was to have his own apparel company one day, based on this design. Liam sadly passed away from a drug overdose on September 27, 2016. His family then started “Liam’s Anchor” to honor his spirit and carry on his legacy of helping others.
Herren Project is honored to partner with the Cunningham family to honor Liam. This special edition gear will not only raise funds to help others affected by addiction, but Liam’s Anchor will spread hope, raise awareness, and break the stigma of addiction.
Remembering Liam
It is Hope That Anchors the Soul
Liam’s Anchor was started in 2019 by the Cunningham family in honor and memory of their beloved son, Liam, who was kind, charismatic, and funny. Liam was lost to a drug overdose on September 27, 2016.
In 2014, Liam and his friend, Mark Franks, started a small apparel company, utilizing an anchor that Liam had created and patented, featuring hooks in the shape of Cape Cod. Liam’s dream was to have his own apparel company one day featuring his Cape anchor. Sue, Phil, and Katie Cunningham, along with Liam’s girlfriend, Sara, started Liam’s Anchor to honor his spirit and carry on his legacy of helping others for years to come.
The family has sold hats and other merchandise featuring Liam’s anchor in purple, the color associated with addiction awareness and recovery over the past few years, giving the net proceeds to Herren Project. Every sale donated to the Herren Project supports our mission of education, outreach, advocacy, and treatment for addiction and recovery, raising $10,000 year to date.
